Adaptik Corp., creator of PolicyWriter policy administration software solutions for property/casualty insurers, has unveiled the changes to their corporate identity. The company says the new brand is designed to reflect today’s Adaptik, a modern software company built on a continuing history of providing an innovative and proven policy administration solution to meet the needs of P&C insurers.

“We transformed Adaptik’s identity to emphasize Adaptik’s knowledge and experience in the P&C policy administration domain,” said Laura Ford, VP of product management at Adaptik Corp. “Adaptik has brought together a brain trust dedicated to advancing an innovative approach to policy administration. PolicyWriter represents that group’s best thinking on what 21st century leaders in the P&C insurance market will need to adapt their businesses to keep pace with market demands and improve the efficiency and performance of their organization. Our new corporate brand and collateral reinforces our commitment to enabling our customers with technology that fuels their business objectives and allows them to achieve outstanding results.”

The brand initiative follows the success of the company’s updated Adaptik logo and Web site, with Altitude Marketing. The corporate brand now includes updated logos for their PolicyWriter brochures, white papers and Web site. Their new branding efforts will be included in trade show booths, marketing collateral and other corporate communications.



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