Zurich says Advisen based the designation on the number of new product announcements (NPA) they received from various companies last year, with Zurich earning the top spot on the list.
When looking for a Top Advisen NPA Pacesetter, Advisen editors say they look for emphasis placed on innovation, as well as communication effort that conveys that information; and an active feedback loop between clients and the front line.
Zurich says the NPA column captures notices of new products, services and offerings related to commercial P&C.
