Aetna has entered a wellness partnership with Apple, combining the tech giant’s mobile products with an analytics-based wellness and care management program.
Beginning this fall, the health insurer will make the Apple Watch available to select large employers and individual customers at discounted prices. Aetna will also provide Apple Watches to nearly 50,000 employees, who will participate in its wellness program, at no cost.
The wearable device is paired with iOS-exclusive health apps for iPhone, iPad and Apple Watch. The apps, available in 2017, will personalize health plans, remind users when to take medications and will be integrated with Apple wallet to pay monthly premiums, according to the company.
“This is only the beginning -- we look forward to using these tools to improve health outcomes and help more people achieve more healthy days," said Mark Bertolini, Aetna chairman and CEO, in a statement.
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