Several insurers were recognized with awards for their use of 'plain language’ by the
Awards of Distinction for original documents were awarded to UnitedHealthcare for both its “
Sun Life Financial was recognized for its
Receiving recognition for revised documents was Unum, for “
Awards of Distinction for that category were presented to Aetna, for “
“David, the Aetna Benefits Advisor,” asks a series of friendly and conversational questions to help users determine a health plan to fit their specific needs. According to the ClearMark Award judges, this submission demonstrated a commitment to regular, thorough user and product testing. Surveyed users of the technology found David to be helpful in picking their benefits and said that it gave them a better understanding of how their benefits worked.
“David is a perfectionist, and even though he gets mostly positive feedback, he always asks our members what he can do better,” said Mike Phillips, the head of Aetna’s business engagement specialty team for National Accounts. “Being honored by the Center for Plain Language shows that David is continuing to improve based on what our members need.”
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