(Bloomberg) -- Amazon.com Inc. is testing a new service that will make it easier for businesses to run artificial intelligence software on computers rented from the company, people familiar with the situation said, stepping up competition with Alphabet Inc. unit Google, Microsoft Corp. and International Business Machines Corp.

Amazon Web Services, the company’s cloud business, rolled out a limited offering in this area last year. The new service will let businesses run a wider range of AI software on Amazon’s computers, leading to more powerful applications capable of tasks like pattern recognition and speech transcription. Some customers are testing it, according to the people, who asked not to be identified because the offering hasn’t been announced yet.

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