American Century Life Insurance Company of Texas now accepts payments in Bitcoins, a digital currency and online payment system, which the company said is an effort to use technology to make life insurance products more accessible and easier to buy and maintain.

"Life insurance policies are important products to our clients and can help them in the most stressful and challenging situation,” said Raz Silberman, American Century’s president and owner. “We want to make sure they can pay for their policy in any way they prefer.”

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