To provide customers with an "ideal buying experience" can sometimes mean practicing what you preach.That axiom is being practiced by business and information technology executives at Amica Life Insurance Co., a Lincoln, R.I.-based provider of term and universal life, annuities and structured settlement insurance products. The "Ideal Buying Experience" is Amica Life's recently launched new business selling program which focused on automating the front-end capability of the carrier's business-from electronic applications and new business submission, to paperless underwriting and automatic issue within its core administration system.

Amica executives realized that to provide customers with an ideal buying experience, the carrier had to upgrade its infrastructure. Amica's shopping list included the acquisition of a business process management solution from a reputable third-party technology provider that could be integrated across its operations to enhance new-business processing.

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