Over the years, a number of oxymora have established their place among the most popular in the American lexicon-among them "airline food," "jumbo shrimp" and "working vacation."These terms are all regarded seemingly as incongruous or contradictory. So is "business intelligence"--at least in the manner that it relates to the insurance industry.

Simply put, lack of quality data inhibits insurers from using BI tools properly for assessing core areas of their businesses, including risk assessment, underwriting, new product development, claims, and customer service.

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