As the wave of retiring Baby Boomers presents new growth possibilities, providers of annuities products need to step public awareness efforts, a new study finds.

The Insured Retirement Institute (IRI) notes that an average of 7,000 people will turning 65 each day this year, and that by the beginning of 2012 more than 41 million Americans will be age 65 and older. IRI President and CEO Cathy Weatherford says the insurance industry is well positioned to aid consumers looking for ways to provide income throughout their retirement.

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