The spike of mobile devices connectivity and spending at the enterprise level will shape new levels of engagement as well as the need for new strategies and a “chief mobility officer,” according to Forrester Research.
A new report from the firm, “Mobility is the New Face of Engagement,” authored by analysts Ted Schadler and John C. McCarthy, outlines a four-year look at the mobility market in terms of proliferation, spending and challenges. By 2016, the report predicts there will be 350 million smartphones in business use, with more than half of those as “bring your own devices.” In response to that, spending on enterprise mobility is anticipated to reach $1.3 trillion globally by 2015, consuming 35 percent of the tech economy and including $56 billion spent by first-time device owners. In addition, Forrester sees spending on mobile IT projects to double between this year and 2015.
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