Boston — The Arbella Insurance Group Charitable Foundation, Quincy, Mass., is taking a proactive approach to risk management a partnership with Massachusetts Lt. Governor Timothy Murray and state and local officials to launch a drunk-driving public safety campaign. Arbella, which comprises five P&C insurers that provide personal and business insurance, is the title sponsor of Lt. Governor Murray’s Good to Drive? safety program.
The organizations report that last year, there were nearly 200 drunk-driving related fatalities in Massachusetts, stating that many of those crashes could have been avoided if a designated driver was chosen before alcohol was consumed. All too often, say program officials, it is the driver who is estimated to be the least drunk at the end of the night that gets behind the wheel. The result can be devastating. The goal of this program is to support a person’s decision to become a designated driver.
“We are all touched by this tragedy,” says John Donohue, president and CEO of Arbella Insurance Group. “At Arbella, we see the devastating impact of drunk driving far too frequently—in our community, in our own families and in the claims our companies handle. We also see a ray of hope—that the right kind of designated driver programs do work and have measurable results. We are pleased to partner with the Lieutenant Governor and support this program because it is well designed, and has the potential to change this risky behavior through a combination of education and reward.”
Arbella will be joined by Comcast, the Massachusetts Restaurant Association and the Retailers Association of Massachusetts in the sponsorship of this effort. Together, they and more than 100 local restaurants and bars in Boston and Worcester will display the “Good to Drive?” decals and posters to show support for the designated driver. The bars and restaurants will also offer free soft drinks and water to all individuals who show the “Good to Drive?” key card to servers during the hours of 8 pm to 2 am.
Source: Arbella Insurance Group
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