AssureStart Insurance Agency Inc., a small business insurer backed by American Family Mutual Insurance Co., has named Greg Tacchetti president and CEO.

Tacchetti also was elected to the AssureStar’s board of directors. He succeeds Mike LaRocco, who stepped down as CEO, and with whom he co-founded the company. AssureStart sells business property and general liability insurance to small businesses online. According to the insurer, it leverages new technology, a paperless process, and more efficient distribution to cut down on the expenses that often “saddle traditional insurance companies.” Tacchetti most recently served as the company’s COO, responsible for financial operations.

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