AssureStart, a company offering business property and general liability insurance to small businesses online, has named Chad Zenner as its new CMO.

Zenner will drive AssureStart’s digital marketing and branding activities, and work to improve the online customer experience at AssureStart.com. Zenner joins AssureStart from Principal Financial Group, where he served as director of digital marketing. At Principal, he improved the digital customer experience through design, technology and operational efficiencies. He also developed online marketing strategies and managed the brand’s digital ecosystem.

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