Assurity Life has selected iGO DTC (Direct to Consumer) to provide a consumer-facing tool to kick start the buying experience online for disability insurance. iGO is a product of iPipeline, a marketing, selling and processing solutions company for carriers, distributors, producers and financial professionals.

iPipeline says data about the consumer and product of interest is captured via an online short form, delivered to an Assurity distributor for screening, and submitted electronically to a home office interviewer who engages the consumer to complete the process.

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