Aviva is inviting 5,000 UK motorists to test its RateMyDrive app. The app has been trialed with some Aviva staff and now the insurer is looking to drivers who have android phones to help develop further the new app-based insurance. The app will be available to those with other types of smartphones at a later date.

The driver behavioral app will monitor motorists taking part in the test for 200 miles, including acceleration, braking and cornering. The data is then turned into an individual "score" which helps determine the motorist’s premium.

“Unlike traditional ‘black box’ telematics solutions, Aviva RateMyDrive app only needs a small amount of data—typically 200 miles—to create an individual driver profile,” said Steve Treloar, Aviva’s retail director. “And because the app is free to download and uses the customer’s own smartphone, there is no need for motorists to have a black box installed in their car.”

Aviva will provide feedback on their driving and a quote—including any discount earned from safer driving—should they wish to take out Aviva insurance.

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