AXA has partnered with Facebook to develop its digital, social and mobile footprint in France. The partnership accesses research, training and capabilities, particularly on mobile.

The partnership is combined with the AXA Lab promoting customer experience excellence and innovation. "Digital is transforming our job as an insurer and we are convinced that this is a tremendous opportunity to do our job better: protecting people, their goods and their projects on the long term,” said Véronique Weill, chief operating officer of the AXA Group. “Therefore, it makes sense for AXA to partner with Facebook not only through a social media strategy but also in digitizing our own teams.”

Also see The Shot Heard Around the Industry: AXA and Facebook Reimagining Insurance

The partnership also is a key step in Facebook’s development in France. Facebook France is shifting back to a more personal way of marketing, using technology to bring a personal touch to business with the scale and efficiency of mass media, said the company. 

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