Jacksonville, Fla. — Blue Cross and Blue Shield of Florida (BCBSF), Jacksonville, Fla., announced the appointment of Arnold "Duke" Livermore as EVP and COO, effective immediately. In his new role, Livermore will continue to report directly to Robert Lufrano, MD, chairman and CEO, BCBSF.

"We are very pleased to make this appointment," says Lufrano. "Having worked with Duke over the years, he has shown himself to be a proven executive leader with an outstanding track record in strategy development, business transformation and operational excellence."

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