* At Issue: Business intelligence helps carriers address key business issues: reducing costs, increasing revenue, and other operational priorities such as claims management, regulatory compliance, underwriting, marketing,

fraud detection and litigation.* Application: Chubb is using B.I. to predict potential fraud cases. It also is being used to calculate customers' lifetime value to Chubb, and then respond with a customized program.

* Why it's important: "The chief factor driving business intelligence investments is that insurers realize the need to get a mastery of their data," says Celent's Matthew Josefowicz.

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