Bloom Health has released its Private Exchange Platform application, which enables agents and brokers to offer employers more than 50 employees benefits.

Agents and brokers throughout Minnesota can access Medica's My Plan by Medica and Blue Cross, and Blue Shield of Minnesota's (Blue Cross) Benefits Hub private insurance exchanges, both built on Bloom's secure, cloud-based platform. The platform offers speed to market with custom branding options and pre-selected medical and specialty carriers' products.

Benefits of the private exchange application include offering employers a choice of health plan on the same technology; benefits administration capabilities for any size employer; contracted medical, dental, vision, life, long- and short-term disability, critical illness, accident and hospital indemnity carriers; online or telephonic education and resources; and support and product recommendations that decrease human resources labor.

"The value that the Bloom Private Exchange Platform brings to agents and brokers directly aligns with the landscape of what their employer clients are looking for,” said Simeon Schindelman, Bloom Health chairman and CEO. “The platform is available now for agents and brokers to bring to their customers. Every aspect of this new private exchange brings each key stakeholder – employers, brokers and agents, and employees – more advantages than available anywhere else.”

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