Spring is a time for renewal, and Blue Frog Solutions seems to have taken this to heart. The life and annuity order management, client management and compliance solution provider announced today that it has formally transitioned from the Blue Frog Solutions handle to Aplifi in the insurance and financial sectors.

The new Aplifi name is intended to connote the simplification of selling insurance, the company says. Despite the rebranding, Aplifi will continue to support the products and services previously marketed as Blue Frog Solutions, including I-Relay, Affirm Solutions, PolicyBox, OneView and ADM.

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