Blue Frog Rebrands

Spring is a time for renewal, and Blue Frog Solutions seems to have taken this to heart. The life and annuity order management, client management and compliance solution provider announced today that it has formally transitioned from the Blue Frog Solutions handle to Aplifi in the insurance and financial sectors.

The new Aplifi name is intended to connote the simplification of selling insurance, the company says. Despite the rebranding, Aplifi will continue to support the products and services previously marketed as Blue Frog Solutions, including I-Relay, Affirm Solutions, PolicyBox, OneView and ADM.

“In a rapidly changing industry, insurance firms need to empower their employees with the right technology tools to turn insight into action,” says Dan Smith, Aplifi's president and CEO. “Our brand values are centered on the success of the clients we serve and our new identity represents the balance of strength and adaptability required for success in a changing industry. Our goal is to deliver powerful technology solutions that simplify the selling of insurance and to provide extensive value-added tools, advice and thought leadership to help firms succeed and achieve a dominant position in the industry.”

Aplifi’s core products and services span the entire client sales cycle to help organizations achieve maximum efficiency, substantial cost savings and increased sales potential, the company says.

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