New York — Blue Shield of California, San Francisco, has licensed a product to simplify its product development process. FJA-US Inc., a New York provider of custom software solutions for the insurance industry, reports that licensing of the Product Machine and the multi-year deal is part of Blue Shield’s strategy to make things easier for its customers and business partners by simplifying the product development process.

Product Machine provides an end-to-end solution to centralize and share product information with all downstream systems without redundantly coding product. The system’s inherent benefits of centralization, collaboration and availability of information are designed to bring accuracy and consistency across systems and offer Blue Shield of California an opportunity to significantly improve speed to market for new and revised insurance products.

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