The Blue Cross and Blue Shield Association has launched a Web portal designed to make it easier to find individual health coverage.
The AskBlue site, available at bcbs.com, is designed for individuals who are uninsured, unemployed, have lost employer-based coverage or are not eligible for group benefits. At launch, 18 BCBS companies are offering information through the interactive AskBlue site.
Visitors to the site can enter a zip code and receive printable information about appropriate coverage products in their region.
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