The Blue Cross and Blue Shield Association has launched a Web portal designed to make it easier to find individual health coverage.

The AskBlue site, available at, is designed for individuals who are uninsured, unemployed, have lost employer-based coverage or are not eligible for group benefits. At launch, 18 BCBS companies are offering information through the interactive AskBlue site.

Visitors to the site can enter a zip code and receive printable information about appropriate coverage products in their region.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access