Blue Cross Blue Shield of South Carolina (BCBSSC) in January introduced a new program that many believe could revolutionize the Web-based self-service model.The program, known as Blue-By-Design, is a consumer- driven health plan (CDHP) that gives members the power to make their own healthcare decisions, says Terry Povey, director of Web business development, market research and statistics, for the Columbia, S.C.-based health insurer.

The plan features an employer-sponsored health savings account (HSA) and a medical plan with a high deductible. Members can choose from more than 600,000 healthcare professionals and facilities in all 50 states and abroad.

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