Church Mutual launches direct online unit to broaden reach

Register now

Church Mutual Insurance Company, has launched CM Select, a subsidiary tackling online distribution, in Michigan.

The unit, which will be headed up by president Kurt Brandau, offers a business-owner's policy product created specifically for smaller religious organizations. Other states expecting to roll out this year include Arkansas, Colorado, Missouri, North Carolina, Tennessee, Texas and Wisconsin.

"Churches, especially smaller churches, tend to be strapped for time and are looking for convenient coverage that is unique to their specific needs," Brandau says. "We’re proud to be the first insurer of faith-based organizations to provide an online purchasing experience, allowing them to spend more time focusing on their mission.”

Church Mutual has a history of exploring new channels and technologies to aid its members, In a partnership with Hartford Steam Boiler, it distributed building-monitoring devices to its members to mitigate freezes and leaks in 2016.

“We have built our success on listening and responding to the needs of faith-based organizations,” said Rich Poirier, Church Mutual Insurance Company president and CEO. “Our policyholders continue to embrace technology and want online access to their insurance information. We developed this company with their needs in mind.”

For reprint and licensing requests for this article, click here.
Digital distribution Mobile technology Mobile point-of-sale