CompWest Insurance Company, a subsidiary of Accident Fund Holdings, Inc., has announced the appointment of Gene Simpson as VP, Underwriting and Marketing.

Simpson recently joined CompWest's senior management team and will be responsible for company-wide underwriting and marketing practices. In this position, Simpson coordinates the development and implementation of company underwriting and marketing programs; manages and directs the execution of all sales plans and production initiatives; as well as the research, strategy and implementation of new markets.

"The CompWest team has made significant strides in stabilizing our financial results, despite challenging environmental factors," Bryan Bogardus, president of CompWest Insurance Company, said. "As we look forward, we see a significant role for CompWest in the workers' compensation marketplace and the addition of Gene is an investment in our future. Gene has a proven track record of developing and deploying successful go-to-market strategies and he is excited about working with our employees and partner brokers to grow our company."

Simpson most recently served as VP of Workers' Compensation Product Management for Seabright Holdings, Inc. Prior to that, he served as VP of General Liability and Product Line Manager for Liberty Mutual Insurance and for 11 years in a variety of capacities for Safeco Insurance Company, including AVP, Product Development; assistant director of Workers' Compensation; commercial manager of National Programs and commercial underwriter of Multiline and Workers' Compensation.

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