Confirmit, a SaaS vendor, has acquired Integrasco, a social intelligence and text analytics company. The acquisition brings technologies for capturing social insights and analyzing unstructured text into the Confirmit portfolio of software offerings.

Confirmit said Integrasco is an analytical technology solutions company that has helped many blue-chip companies track the performance of their brands, products and services across social media, traditional media and customer channels. Commercial value from mining unstructured text and insights is extracted.

Confirmit added that the move will enable businesses to gather relevant social media feedback at the point of experience. The businesses then can tightly integrate this data with information gathered through other channels supported by Confirmit, and generate insights using the sentiment analysis. Confirmit plans to release the Integrasco technology integrated with its Confirmit Horizons version 18 software in Q2 2014.

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