Many insurers currently are involved in seven or more strategic alliances, which were most likely initiated through peer networking. This analysis is drawn from findings from a Inter-Company Marketing Group’s (ICMG) recent survey of more than 70 insurance companies.
For its “Strategic Alliances Survey 2011-12” ICMG defines strategic alliances as partnerships, product distribution agreements, private-label products, third-party administration agreements, joint ventures, and other multiple-company efforts that generate revenue.
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