The time is now to start leveraging online distributed marketing solutions that optimize channel distribution, according to Distribion.

The Web-based software provider recently recorded a webinar that showcases how its Distributed Marketing Platform solution is helping insurance marketing customers such as AEGON, Lincoln Financial Group, HUB International and many others address these complicated and time consuming issues from one online integrated system.

During Distribion’s webinar, its president and CEO, Tim Storer, discussed the current landscape of distributed marketing. He said consumers are currently interacting within existing channels, the conflicts of maintaining an effective multi-channel marketing strategy, and challenges faced at the corporate and local level.

Forrester Research's "U.S. Interactive Marketing Forecast 2009-2014" report predicts that by 2014, interactive marketing will represent 21% of all marketing spend. American consumers are more ready and willing since the recession to build and plan for their future.

For insurers to reach out and maintain their customer base, they have to ensure and rely on a consistent multi-channel marketing communication strategy, Distribion says. On the other end of the spectrum consumers want to build a relationship with their insurance provider, but today demand a personal response and ease of communication. This means local offices—marketing organizations, agents, advisers, brokers and partners—managed general agencies (MGA) and financial marketing organizations (FMO) need to be equipped and properly supported with marketing solutions that empower them to reach their customers and prospects with personalized messaging distributed across marketing communication channels—e-mail, microsites, forms and surveys, direct mail, on-demand print, ebrochures, online presentations, seo, social media, mobile and SMS.

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