Forrester Research analysts introduced a new analytical framework, surrounding peer influence, to assist marketers in reaching a critical segment of social media influencers.
Forrester’s new report, “Peer Influence Analysis,” emphasizes that peer influence analysis can be applied by companies to identify characteristics of mass influencers and social network preferences, helping to guide word-of-mouth marketing strategies, according to Augie Ray, Forrester senior analyst and report author.
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