From pumping your own gas to checking your luggage and getting a boarding pass at the airport, self-service is becoming the name of the game in our economy.For the insurance industry, which has long had a reputation for providing personalized service-from the agent through the claims adjuster-transitioning to the self-service world can require an adjustment in thinking.

Technology deployments that support self-service options must address the needs of two key constituencies-the customers and the agents.

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