Despite the hype, enterprise mobile applications still are rarely used among insurers, according to studies like “Benchmarking the New Normal: 50 Advanced Capabilities for P&C Insurers,” a report from the insurance technology analyst firm Novarica.
Only 8 percent of P&C insurers have widely deployed mobile apps or mobile-optimized Websites to provide access to their books of business or sales manuals for producers, while another 23 percent plan to do so in the next year. For customers, apps to view relationship details, balances and key documents are widely deployed by just 18 percent of P&C insurers, with another 29 percent planning to do so during the course of 2015.
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