Farm Bureau of Michigan selects insurtech for chatbot

Israel startup Supportomate, the first graduate of the PROTO Acclerator InsurTech program, will use its technology to back Farm Bureau Insurance of Michigan’s chatbot.

The company was one of the three startups selected in April for the accelerator, run by the Lansing Economic Area Partnership, or LEAP.

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Soybeans are harvested with a Case IH Agricultural Equipment Inc. combine harvester in this aerial photograph taken above Princeton, Illinois, U.S., on Friday, Sept. 29, 2017. Soybean futures for November delivery rose 0.1% a bushel on the Chicago Board of Trade after falling as much as 0.5%, the lowest since September 13. Photographer: Daniel Acker/Bloomberg

The technology will roll out in September and hold human-like conversations that can complete major insurance transactions like bill pay, sales, claims processing, underwriting and credentialing.

Don Simon, CEO of Farm Bureau Insurance shared, "Farm Bureau Insurance is pleased to work with Supportomate, a PROTO company specializing in technology that will allow us to further enhance service to our agents and insured.”

"Having data from live pilots is everything for a startup. With this opportunity we can truly demonstrate the benefits our technology has for both the call centers and the agents,” added Ron Shalit, founder of Supportomate.

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