Farm Bureau of Michigan selects insurtech for chatbot

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Israel startup Supportomate, the first graduate of the PROTO Acclerator InsurTech program, will use its technology to back Farm Bureau Insurance of Michigan’s chatbot.

The company was one of the three startups selected in April for the accelerator, run by the Lansing Economic Area Partnership, or LEAP.

The technology will roll out in September and hold human-like conversations that can complete major insurance transactions like bill pay, sales, claims processing, underwriting and credentialing.

Don Simon, CEO of Farm Bureau Insurance shared, "Farm Bureau Insurance is pleased to work with Supportomate, a PROTO company specializing in technology that will allow us to further enhance service to our agents and insured.”

"Having data from live pilots is everything for a startup. With this opportunity we can truly demonstrate the benefits our technology has for both the call centers and the agents,” added Ron Shalit, founder of Supportomate.

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