As part of the in-game integration, Farmers will use the likeness of its
"This is the first time an insurance company will be featured within Internet social gaming," says Kevin Kelso, Farmers' chief marketing officer. "It's an innovative and exciting way to showcase our online and interactive presence."
The campaign will begin Oct. 18, 2010, and for the first 10 days, the airship will be available for free.
"We are thrilled to offer virtual protection that mirrors the protection we provide to millions of people everyday with our home, automobile, business and life insurance products," says Marc Zeitlin, VP of eBusiness for Farmers Insurance Group Inc.
Additionally, Farmers announced a chance for FarmVille followers to win a chance to ride on the real Farmers Airship. To enter, log onto