The Farmers Insurance Group of Cos. has partnered with Zynga, the maker of FarmVille, the popular game on Facebook with more than 60 million monthly players.

As part of the in-game integration, Farmers will use the likeness of its Farmers Insurance Airship, a 246-foot long Zeppelin. When players place the Farmers Airship on their farm, they receive free "wither protection" for the crops on their virtual farm. In a nod to the security that Farmers Insurance offer its customers, this protection means players crops won't wither for the 10 days of the promotion, the company says.

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