Brookfield, Wis. —  Fiserv Inc., a provider of IT services to the financial and insurance industries, announced it has hired Don MacDonald as its first chief marketing officer. In this role, MacDonald will focus on refining the company’s brand and product strategies, data analytics and client segmentation.

MacDonald was previously VP and GM of the sales and marketing group and director of global marketing at Intel Corp., based in San Jose, Calif., where he managed a marketing organization with 1,000 people worldwide and an annual budget of $2 billion. MacDonald spent more than 20 years at Intel in a variety of business and marketing roles including positions with Mobile Products, Digital Home, Intel Japan and others.

“Don has broad experience developing a brand promise and delivering world-class technology to the business-to-business community, which will elevate our go-to-market approach,” says Jeffery Yabuki, Fiserv president and CEO. “Don’s passion for the client, and meeting their needs through innovative technology solutions is a great add to Fiserv. We are thrilled to have him on our executive team.”

Source: Fiserv Inc.

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