Fitness device maker Fitbit now will enter into HIPAA business associate agreements with corporations, health plans and self-insured employers that want to offer its wellness platform to employees.

The company aims to better support HIPAA-covered entities — and remove an obstacle to business opportunities. “We prioritize protecting our consumers’ privacy and keeping their data secure,” said James Park, CEO of Fitbit, in a written statement. “Our compliance with HIPAA safeguards formalizes this commitment, and, more importantly, it creates opportunities for more effective relationships with corporate wellness customers.”

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access