The GEICO Board of Directors announced today that Bill Roberts, who has been with the company for nearly 30 years, will take over as president and COO. Tony Nicely will continue to serve as chairman and CEO.

“Bill will take on a greater role in managing GEICO’s day-to-day operations,” Nicely said. “I will continue to be very actively involved in the overall management of the company, but I could not be more confident that Bill is ready to tackle these new responsibilities.”

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