GEICO customers can now request a quote and purchase an ATV or motorcycle policy from their smartphones. GEICO Mobile Cycle, a new mobile web app will operate on any smartphone with a browser, including iPhone, Android and Windows Phone 7 platforms.

“Mobile technology has dramatically changed how consumers interact with businesses,” said David Weaver, GEICO director for programming analysis. “GEICO Mobile Cycle adds the convenience of purchasing cycle insurance on your smartphone whenever you want.”

GEICO claims to be the first insurer to offer online buying power to smartphone users, having made the service available in 2010.

“Advances in mobile technology have created opportunities for companies to stay engaged with their customers,” said Thomas Garner, GEICO Powersports director of sales and service. “Data shows that consumers are confident using their mobile devices to research products and services as well as make purchases online.”

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