Atlanta -Blue Cross Blue Shield of Georgia (BCBSGa) has launched statewide the 360 Health benefits program. Georgia is the first state to have access to this new program through WellPoint, BCBSGa's parent company, which will provide health information and counsel collected from thousands of physicians, nurses, and other healthcare professionals to BCBSGa's 3.1 million members through a single point of contact.360 Health is a program designed to integrate all care management programs and tools into a centralized, consumer-friendly resource that assists members in navigating the health care system, using their health benefits and providing information to help them to access comprehensive and appropriate care.

"360 Health is BCBSGa's total health strategy, integrating our members' total health needs throughout the continuum of services that they receive," says Daniel Salinas, M.D., chief medical officer of BCBSGa. "The services provided through 360 Health are member focused, harnessing the knowledge of thousands of medical professionals, including physicians, nurses and nutritionists."

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