NEW YORK--The Guardian Life Insurance Co. of America is making an effort to demystify the financial planning process and educate visitors on the role that Guardian's products and financial representatives play in an overall financial planning strategy.  The company is doing it with a new Web site, located at The new site replaces Guardian's existing Web address at 

"We are making important changes in the way we use technology to expand our relationship with our customers and agency partners," said Dennis Callahan, Executive Vice President and Chief Information Officer.  "The changes we have made to this website are designed to enhance the customer experience making it simpler to find answers to financial needs."

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