NEW YORK--The Guardian Life Insurance Co. of America is making an effort to demystify the financial planning process and educate visitors on the role that Guardian's products and financial representatives play in an overall financial planning strategy.  The company is doing it with a new Web site, located at The new site replaces Guardian's existing Web address at 

"We are making important changes in the way we use technology to expand our relationship with our customers and agency partners," said Dennis Callahan, Executive Vice President and Chief Information Officer.  "The changes we have made to this website are designed to enhance the customer experience making it simpler to find answers to financial needs." was developed to enhance customers and clients overall experience and help them to find the information they need quickly and easily. The site's navigation has been streamlined and simplified to provide access to important content and helpful tools such as "Agent Profiles," a new section that virtually introduces Guardian's Financial Representatives to customers and "Our Strength," which highlights Guardian's leading market presence and emphasizes the Company's commitment to providing quality products and services.

" is just one more way we are enhancing our approach to client and customer interaction," said Nancy Rogers, Senior Vice President of Corporate Marketing.  "'s streamlined, intuitive layout will empower our clients, our Broker-Dealers and Financial Representatives.  The website will also help us to reinforce our relationships while continuing to strengthen our branding objectives."

The launch of is just one of several initiatives in a series of technology focused efforts aimed at improving the customer experience.  Recently, Guardian Investor Services LLC (GIS), a wholly owned subsidiary of The Guardian Life Insurance Company of America, introduced a new web site called The new site, launched in late 2003, replaced and the former sites, offering a robust menu of options to individual investors and financial advisors and brokers who sell products distributed by GIS.


Source: Guardian Life


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