Guardian to Offer Products Via Liazon Exchange

The Guardian Life Insurance Company of America, will offer dental, vision, life, disability and accident products on Liazon's Bright Choices Exchange. The mutual life insurer and provider of employee benefits said by providing its full suite of benefits through Bright Choices it is expanding access to these benefit options for employers and employees through an increasingly popular distribution channel.

"In the face of health care reform and the advent of exchanges, it is more important than ever for employers to provide supplemental benefits beyond medical coverage as part of an overall employee benefits program," said Chris Swanker, VP Worksite & Specialty Markets at Guardian. "The vast amount of change happening across the industry is sure to make the upcoming enrollment season a challenging one. Our goal is to guarantee continued access to our products to ensure both employers and employees are getting the coverage, care and selection they have come to expect from Guardian."

The Bright Choices Exchange is a private benefits exchange designed to enable employees to use money their employers allocate to them to purchase the benefits portfolio that best suits their needs. Employers choose how much to spend each year on benefits and then each employee determines how to spend their share of the money, according to Guardian. In addition to medical options, participants will get to select a wide range of additional products, including those from Guardian's leading dental, vision, life, disability and accident products, to create a benefits plan unique to them.

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