Hannover Life Reassurance Company of America has entered a strategic partnership with, and including investment in, Sureify Labs.

Sureify is an insurtech startup developing a digital administration platform that life insurers can use to acquire and retain customers on web and mobile. Hannover Re’s automated underwriting solution, hr | ReFlex, will integrate with LifeTime allowing the reinsurer's customers to accelerate their underwriting process, the companies say.

“As our insurance carrier partners develop the next generation of products enabling an enhanced buying experience and agile underwriting processes, Hannover Re US will support our insurance carrier partners with innovative reinsurance coverages to help them smartly grow their top and bottom lines, says Tony Laudato, VP of partnership solutions, Hannover Re US.

Sureify's platform allows life insurers to connect and incorporate data from mobile phones, health and wearable technology, as well as integrate with with customers’ social networks.

Hannover Re partnered with another startup, Ladders, earlier this year.

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