HCentive, a provider of ACA health insurance marketplace technology, released WebInsure Direct Enrollment, which is designed to enable consumers to search for available plans, apply for subsidies and purchase qualified health plans listed on Federally Facilitated Marketplaces (FFM) and/or state-based marketplaces all within a private exchange.

“WebInsure Direct Enrollment was designed to help health plans retain the consumer health insurance shopping experience while bolstering consumer satisfaction, flexibility and ease of use,” said Tarun Upadhyay, hCentive CTO.

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