Michigan’s Priority Health, a nonprofit health plan, launched a price estimate tool 18 months ago as part of an overarching effort to engage members in their healthcare.

“Evidence shows that consumers who are engaged in their healthcare have better outcomes,” says Krischa Winright, CIO. “We're passionate about transparency because we believe that it helps consumers get more engaged in their healthcare. Consumers are bearing more and more of the cost, which is driving them to be more and more interested in getting engaged and driving their own healthcare decisions.”

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