Highmark Inc.'s PALS (People Able to Lend Support) program began in September 1997 with the goal of providing non-medical, in-home services and activities to seniors— members and nonmembers—living within the communities served by Highmark. And now, it has received America's Health Insurance Plans (AHIP) Foundation’s 2009 Community Foundation Leadership Award.

PALS was recognized for its successful efforts in connecting senior citizens with other seniors in their community to enhance their physical and mental health and reduce isolation by providing outlets to make new friends.

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