After traveling 51,000 miles across Pennsylvania in one year, Pittsburgh-based health insurer Highmark says its mobile marketing trucks prove that an eco-conscious plan works for the environment and for customers. When Highmark launched the two mobile marketing units last January, plans were made to not only offer health information services through the 53- and 28-foot trucks, but respectively do so in an earth-friendly manner.
"We anticipated that the trucks would have a great impact on our customers by providing one-on-one conversations about health insurance at their place of work or in the community," said Mike King, Highmark manager of mobile and retail marketing. "We also wanted to be proactive in our efforts to construct the trucks and their functions in a manner that would have the least impact on the environment."
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