Humana Inc.’s “Relationships” ad from fall 2010, which aired leading up to and during the Medicare Annual Election Period, was recognized as the Best TV Advertisement/Campaign at the 2011 Medical Marketing & Media (MM&M) Awards. The MM&M Awards recognize exceptional creativity and marketing effectiveness in health care.

Medical, Marketing and Media said the “well-executed spot aims to address seniors’ retirement goals of control and independence, while positioning Humana as a health care provider with their [members’] interests at heart.”

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