As direct sales, online comparative raters and insurance aggregators gain visibility in the U.S. market, independent agents continue to offer value to both consumers and insurers, says Bill Wilson, CPCU and associate VP of education and research for Independent Insurance Agents & Brokers of America. In the first part of this exclusive interview, Wilson discusses trends in insurance distribution, the differences in claims experiences and the fact that not all policies are created equally.

INN: What do you think are the most important trends in insurance distribution right now?

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