ingenie is a new online car insurance brand targeting young drivers in the United Kingdom, aged 17 to 25, who have been priced off the road by rocketing car insurance costs. Those costs have seen the 17 to 22 age bracket now paying a typical annual premium of £2,431 ($3,805), up 64 percent when compared to 2010 figures.

ingenie says it uses advanced telematics technology, fitted in the car, to assess individual driving styles, adjusting insurance premiums accordingly. This offers fairer and affordable premiums to young drivers, while encouraging and incentivizing better and safer driving.

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