While many insurers turn to vendors for help creating mobile applications, Celina Insurance Group, a mutual P&C carrier, is keeping mobile development in-house for the benefit of its agents.

The company, which has sold through independent agents for its entire century-long existence, wants to make sure those professionals have the tools they need to succeed in the 21st-century insurance marketplace, explains Rob Shoenfelt, CIO. Celina hosts a yearly meeting with its agents -- not agency principals -- to discuss how the Celina technology is working and what the insurer can do to make it easier to sell Celina products. The partnership has led to the insurers' IT staff creating mobile applications and online underwriting capabilities geared to agents' specific needs.

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