A change in consumer preference to mobile has led Esurance to focus on mobility as focal point of interaction with customers, according to the insurer's VP of homeowner products, Jeffrey Ill.
Esurance's new approach involves expanding its online offerings to mobile while developing new products for smartphones. As an example, the insurer released two mobile applications for policyholders in June: a mobile version of its usage-based insurance offering, DriveSense, and a DIY (do-it-yourself) Home Inspection app for homeowners.
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